Over the last 16 years I’ve generated more than thirty million dollars in sales from people who mostly told me “no”.
Here are six ways I’ve learned to turn “no’s” into sales online.
1. Most people say “no”.
Because they’re supposed to.
Starting from childhood, we’re taught to be wary of people we don’t know …and to never make a fast decision when it comes to buying something.
So to expect your prospect to go against the very habits and beliefs that are ingrained in childhood is foolish.
That’s why you should always …
2. Get the email address first.
If you know that most people aren’t going to buy at first, then offer them something valuable and free in exchange for their email address.
This way, you can build a relationship based on trust and value first …and then make the sale.
You’ve heard that before, but it’s not what you think.
This has nothing to do with creating a “conversion funnel” based on email marketing.
In fact …
3. “Funnels” as you know them are worthless.
Most Internet Marketing “experts” will tell you to send traffic to a landing page, get a prospect to opt in, and then put them into a “funnel” designed to get the sale as quickly as possible.
And that “funnel” is usually a series of emails – sent by an autoresponder – with each one directing the prospect back to the sales page.
The reason this approach will fail you is because most people who opt in to any “funnel” simply will not buy initially …no matter how persuasive your copy is.
The reason why is the simple human nature I just told you about.
People aren’t supposed to buy at first. We’re taught not to do it.
But this is exactly what the “funnel” as you know it attempts to do.
It’s exclusively designed to focus on the tiny percentage of “outliers” who defy human nature and buy quickly.
…And it ignores (and usually irritates) everyone else.
The real money is in the people who say “no”.
Here’s how to get it:
Instead of building a “conversion funnel”, …