Case Study
by 471% in 24 Months
The Client: As an animated video production company, Explainify helps the world’s top companies simplify and explain their story using the power of video. It’s not about dumbing things down – but researching to find clarity a clients core message.
Founded in 20011, they’ve helped everyone from web startups to Fortune 100 companies create stories that get people to care. They invests in exceptional people of diverse talents and backgrounds, empowering them to achieve their long-term personal and career goals.
Challenges: With large growth targets in place and a production team to support it, Explainify was looking to invest in proven marketing programs from a trusted marketing agency. These programs would deliver the MQL’s and customers needed to support this expansion.
Not only would this include a range of online marketing campaigns, but also ongoing outreach to their existing client base. As an existing Hubspot user, they needed to leverage that investment to automate and improve the overall marketing and sales processes.
Client
Explainify
Category
HubSpot | Strategy | SEO | PPC
Sales growth in 24 months
Increase in MQL’s
Closed pipeline deals
What They Say…
“Clint’s a software marketing pro that generated millions of dollars in sales with our HubSpot solution. Not only did Clint help us with our HubSpot, but his marketing expertise allowed us to get more value from our initial HubSpot investment to drive massive growth. He’s a fantastic marketing partner and is always ready to pitch new ideas for continued growth!”
– Derek Gerber, Vice President
Explainify needed lead generation strategies that would integrate with Hubspot and deliver the MQL’s needed to hit expansion targets.
By starting with a phased approach, existing content and advertising campaigns were enhanced to quickly deliver results. Online marketing initiatives were launched, including a modernization of the website, which helped further deliver the right message to ideal prospects.
A calculated decision was made to continually improve marketing efforts through scheduled content creation, search engine optimization and participation in key industry trade show events. Fine tuning ad spend and campaign messaging was essential to getting their message in front of the right audience on a nationwide scale.
Implementing this phase approach proved to be the right decision, and Explainify was able to build a record pipeline of sales deals fueled by new MQL’s.
These new leads, as well as existing client upsell opportunities, were supported with HubSpot marketing automation. This translated into record growth year over year, including a 471% increase in sales and nearly a 200% increase in marketing qualified leads.
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