Case Study
Webiplex saves 21% in advertising costs while increasing leads and marketshare
The Client: By developing fully integrated document automation solutions, Webiplex brings front end data capture technology into enterprise ERP solutions like NetSuite and Intacct. They pride themselves on providing more than just the best technical solution, but the best customer service and end-user experience.
Founded in 2008 with the vision that all document intensive busines process automation will eventually be done in the cloud, Webiplex executed on that vision with their flagship product, DocuPeak™.
Challenges: With ongoing growth, Webiplex was looking to implement marketing strategies and systems to support expansion without weighing down the sales and development teams.
This growth strategy included a range of online marketing initiatives and the need to implement a CRM solution.
They were faced with either hiring internal resources or looking to partner with marketing expertise within the software industry that could deliver strategy, content, and execution.
Client
Webiplex
Category
Savings in overall advertising spend
Increase in website traffic visitors
Increase in sales pipeline deals
What They Say…
“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.“
– Rob Rennie, CEO
Webiplex needed marketing strategies and systems to support expansion without weighing down their teams.
Webiplex selected Slingfly to start with a phased approach, existing content and advertising campaigns were enhanced to quickly deliver results. Online marketing initiatives were launched, including a modernization of the website, which helped further deliver the right message to ideal prospects.
A calculated decision was made to continually improve marketing efforts through scheduled content creation, search engine optimization and participation in key industry trade show events. Fine tuning ad spend and campaign messaging was essential to getting their message in front of the right audience on a nationwide scale.
Ongoing content creation and online advertising efforts continually drove new leads into the pipeline. This allowed Webiplex to track record growth and improve efficiency and visibility within the sales process. This was driven by delivering savings with over 21% decrease in advertising costs, while driving more than a 31% increase in website traffic.
All of this momentum resulted in a 42% increase in sales leads to fill their pipeline. Webiplex was recently acquired by PairSoft as part of a strategic acquisition.
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