Most people that visit your website or view your marketing will never buy from you. Not because they don’t want your product or service, but it has to do with how much content they are bombarded with on a daily basis.
So much information is thrown at them, it clouds their decision making and information gathering processes. In fact, Hootsuite reported that Facebook advertising alone rose to nearly $7 billion dollars last year.
How does getting all those visitors on your website actually turn into more leads and business? They need to buy.
What happens when they’re in “research mode” and not ready to take that buying step? If you’re hoping they will remember you when the time is right, it’s not enough.
You need to put a lead magnet in place to engage with prospects that aren’t quite ready to speak with you.