Google Advertising
Drive Lead Gen and Boost Sales
What Do Paid Ads Work So Well?
Your ideal prospects are out there, actively searching on Google for workflow, RPA, and capture solutions just like yours. They’re already in the market, seeking help and ready to make a decision. But how do you ensure they find you first? The answer is simple: Paid Ads. Paid ads are not just about visibility; they’re about precision. Imagine a spotlight that illuminates only the people who are actively looking for what you offer.
How It Works
1. Laser Focused Targeted
Control who sees your ads by selecting specific keywords and physical locations. Your message gets in front of those who are most likely to convert, saving you time and money. We help you define your best prospects and understand what they’re searching for.
2. Craft Compelling Ads
Create engaging, relevant ad copy and visuals that speak directly to their needs. We’ll work with your team to craft a landing page focused and streamlined, guiding users toward a specific goal—whether it’s signing up for a trial or requesting more information from your sales team.
3. Your Sales Pipeline Grows!
Paid ads are a powerful tool for boosting leads and expanding your sales pipeline by strategically reaching and engaging your target audience. By leveraging the precision and immediacy of paid ads, you can effectively drive more leads into your sales pipeline, streamline your lead generation process, and accelerate your business growth.
Frequently Asked Questions
Google Ads operates on a pay-per-click (PPC) model where advertisers bid on keywords relevant to their business. When users search for those keywords, your ads may appear on Google’s search results page or across the Google Display Network. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website.
The cost of Google Ads varies based on factors such as keyword competition, ad quality, and your daily budget. You set a maximum bid amount you're willing to pay per click, and Google uses an auction system to determine the placement of your ads. You can control your overall costs by setting daily or monthly budgets and adjusting bids based on performance.
Google Ads provide faster results because they deliver immediate visibility on search results pages and relevant websites as soon as your campaign goes live. SEO, on the other hand, involves optimizing your website and building authority over time to improve organic search rankings, which can take several months to see significant results.
Google Ads can underperform if set up incorrectly. Using the wrong keywords, irrelevant ad text, or misdirected targeting can result in low clicks and wasted money. If your landing pages aren’t optimized or your ad settings aren’t right, users might not take action. Without proper tracking and adjustments, it’s hard to fix problems or improve results. For Google Ads to be effective, they need careful setup and ongoing management.
Overview
What They Say:
“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.”
- Rob Rennie, Webiplex CEO -