ABBYY: Fuels SQL boost by 900% with innovative video content
About ABBYY
The intelligent automation solutions at ABBYY use AI that is purpose-built for the enterprise—created with customers and their specific goals in mind. They help enterprises turn their data into intelligence, and intelligence into outcomes.
For over 35 years, ABBYY has developed a time-tested approach to innovation with cutting-edge technology that transforms organization.
The Challenge
Although ABBYY is known for their advanced PDF and intelligent capture solutions, they had a corporate initiative to expand their Developer Toolkit and OCR API technology. These initiatives were two fold, as the journey from testing to purchase involved ideal client profiles in both developer and corporate oversight seats.
It was essential that the right marketing strategy included innovate content that would serve the needs of all those involved in the purchase and adoption. Highly technical content was required by the developer ICP, while business case content for C-level client profiles. All of this content had to be seamless, engaging, and on brand in order for a successful campaign.
The Solution
As part of the overall campaign, as series of animated explainer videos were produced under tight deadlines. The subject matter and visuals were designed in order to engage both client profiles in order to attract trials and pilot programs among developers.
These innovated videos included a mixed media approach that showcased the functionality of the developer toolkits in real world scenarios, acting as fuel for use cases enterprise organizations could included within their existing mobile applications.
The Results
The end results allowed ABBYY to boost sales qualified leads by 900%. This included half a million video views that led to growing the product base nearly ten fold.
This series of engaging videos played a key role in various marketing campaigns. These campaigns included partner activations within the ABBYY ecosystem and generating new qualified leads through SEO and paid media.
As a result, ABBYY saw a 900% boost in sales-qualified leads, with half a million video views contributing to a nearly tenfold increase in the product base.
…they drive a record number of visitors to our website, deliver high quality content and understand our industry well.”
