Ephesoft: 130% sales pipeline increase within the first quarter
About Ephesoft
Ephesoft intelligent document automation technology simplifies the processing of information that flows into your organization everyday. Available in the cloud or on-premises, they support a variety of use cases using advanced AI-powered OCR and machine learning to quickly recognize and extract data from documents.
Customers use this innovative technology to automate any document-based business processes or task, improving accuracy, increasing efficiency and reducing costs.
The Challenge
Ready to scale, Ephesoft wanted to penetrate key markets for their technical solutions. These were existing markets that had tough competition from other software companies. They needed to improve their lead generation and marketing initiatives.
This process involved updating their online presence and implementing a lead generation process to attract and funnel leads to the sales team. Ephesoft wanted high quality leads from specific industries where they knew they could deliver world class solutions.
The Results
By partnering with Slingfly, Ephesoft significantly boosted lead generation and marketing. They updated their online presence and set up a lead generation process to attract and direct leads to the sales team.
130% Increase in Pipeline
Sales pipeline growth for IDP solutions saw a significant increase.
90 Day Lead Record
421 new leads were generated within the first three months of engagement
157% Increase In Website Traffic
Website traffic surged significantly from their target client profile.
By implementing the right content creation and marketing assets, they were able to achieve a record number of leads. This translated into massive sales growth for their technology solutions and reached into more than 50 countries.
As they expanded to over 250 technology and channel partners worldwide, they were able to secure $15 million in Series A funding from Mercato Partners to further fuel growth. Ephesoft was then part of a strategic acquisition by Kofax.
“Working with Clint and Slingfly is a great experience and they inject fresh ideas into our marketing strategy….”