LinkedIn Advertising
Build Pipeline and Close More Deals
What is Incentive Powered Pipeline?
The key to crushing your sales goals is with a stream of qualified leads from your ideal prospects. These ideal prospects are on LinkedIn, allowing us to tap into their profiles. Incentive Powered Pipeline (IPP) gives you the advantage you’ve been looking for. It’s a proven method designed to book meetings on your SDRs calendar from prospects that agree to an intro call in exchange for a gift card. Don’t think it works? Millions of dollars in new software sales proves it does.
How It Works
1. Target Your Ideal Prospects
We harness valuable data from LinkedIn to develop your ideal client profile target audience. This data-driven approach ensures your ads reach the most relevant prospects, maximizing engagement and driving better results.
2. Craft Your Creative Offer
Crafting a compelling ad involves designing eye-catching visuals and persuasive copy that speaks directly to your prospects’ needs. Blending creativity with strategic messaging creates an ad that not only grabs attention but also drives conversions. The right combination of striking imagery and impactful words ensures your prospects are inspired to take action.
3. Your Sales Pipeline Grows!
Booking intro calls with your ideal prospects ensures you capture their undivided attention, unlocking opportunities to build a robust sales pipeline. These focused conversations allow you to tailor your pitch, address specific needs, and establish strong connections, paving the way for valuable relationships and accelerated sales growth.
Frequently Asked Questions
Prospects get an Amazon gift card when they agree to an introductory call with a member of your SDR team. It’s a win-win: your team gets the spotlight to demonstrate their value, while the prospect enjoys a little something extra for their time and attention.
Yes. Keep in mind that the gift card isn’t the main draw; it's a strategic nudge to inspire action. When deployed with care, it can transform into a powerful lever for sparking valuable connections and boosting conversions.
You need to be laser focused on who you want to book meetings with. This means targeting attributes like the specific job title, industry, and company size that fits your ideal client profile.
Running ads on Google is based on user search intent. This means they are looking for a specific solution and typing it in. The advantage of LinkedIn is that you can book sales meetings where users aren't actively searching for solutions.
Overview
What They Say:
“Clint’s a software marketing pro that generated millions of dollars in sales with our HubSpot solution..."
- Derek Gerber, Explainify VP -