Webiplex: 42% increase in sales leads while saving on ad costs
About Webiplex
By developing fully integrated document automation solutions, Webiplex brings front end data capture technology into enterprise ERP solutions like Oracle NetSuite and Sage Intacct. They pride themselves on providing more than just the best technical solution, but the best customer service and end-user experience.
Founded in 2008 with the vision that all document intensive business process automation will eventually be done in the cloud, Webiplex executed on that vision with their flagship product, DocuPeak™.
The Challenge
With ongoing growth targets, Webiplex was looking to implement marketing strategies and systems to support expansion without weighing down the sales and development teams.
This included a range of online marketing initiatives and the need to implement a CRM solution. They were faced with either hiring internal resources or looking to partner with marketing expertise within the software industry that could deliver strategy, content, and execution.
The Solution
By starting with a phased approach, existing content and advertising campaigns were enhanced to quickly deliver results. Online marketing initiatives were launched, including a modernization of the website and CRM implementation. This ensured the right message to ideal prospects.
A calculated decision was made to continually improve marketing efforts through scheduled content creation, search engine optimization and participation in key industry trade show events.
Fine tuning ad spend and campaign messaging was essential to getting their message in front of the right audience on a nationwide scale.
The Results
Ongoing content creation and online advertising efforts continually drove new leads into the pipeline. This allowed Webiplex to track record growth and improve efficiency and visibility within the sales process.
This increase in growth led to Webiplex being acquired by PairSoft.
This growth spurred Webiplex’s acquisition by PairSoft, a leading financial automation platform for mid-market and enterprise organizations. PairSoft’s robust suite seamlessly integrates with major ERPs like Microsoft Dynamics, Blackbaud, Oracle NetSuite, Oracle Financials, and Sage Intacct. With over two decades of expertise, our solutions enhance every aspect of financial operations—from procure-to-pay to fundraising and document management—empowering financial teams to excel in their fields.
“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.”
