About Us
Two Decades of Software Marketing Insights
Why Software Companies
Need Marketing Help
Need Marketing Help
Software companies are often caught in a catch-22 when it comes to growing their business: they know they need to focus on marketing, but the bulk of their efforts are instead focused on their product. Unfortunately, the best software does not always guarantee the best growth results. This is why many software companies struggle to find their place in the market – without effective marketing and promotional tactics, it is impossible to gain any significant traction or create brand loyalty. Software companies must realize that their success depends as much on their ability to create marketing strategies and campaigns as it does on their technical proficiency in building the best product.
Developing great software is only part of the puzzle – it’s about creating an effective marketing strategy and executing it to get more leads and sales. Rather than relying on technology alone, software companies need to develop the best possible marketing strategy to attract new customers.
Creating an attractive and consistent brand is an essential step, but so is lead generation and storytelling. This involves understanding the target market and coming up with innovative campaigns that target the customer’s needs.
Our Offices
Design solutions
to improve products
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New York
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London
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Hong Kong
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Dakar
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Testimonials
What people say about us
"Clint is a true professional with strong morals, communication and technical skills. He is a committed professional who takes pride in his work and he takes the time to listen to customers because he cares about their success. He is truly an "A" player and a valuable resource ...
Peter Klentos
Kofax
"Clint is a true professional with strong morals, communication and technical skills. He is a committed professional who takes pride in his work and he takes the time to listen to customers because he cares about their success. He is truly an "A" player and a valuable resource to any organization. I'm fortunate to have had the opportunity to work with Clint and to be able to call him my friend."
Peter Klentos
Kofax
"Slingfly Media helped us to create a set of professional videos, which drive a record number of visitors to our website. They deliver high quality content and understand capture industry well."
Semyon Sergunin
ABBYY
"Slingfly Media helped us to create a set of professional videos, which drive a record number of visitors to our website. They deliver high quality content and understand capture industry well."
Semyon Sergunin
ABBYY
“Clint was always a pleasure to work with and very quick at picking up product knowledge for the products he represented for us. Clint was always positive and professional and added alot of value to the sales process. He always had a can do approach to the technology ...
David Talarico
Ephesoft
“Clint was always a pleasure to work with and very quick at picking up product knowledge for the products he represented for us. Clint was always positive and professional and added alot of value to the sales process. He always had a can do approach to the technology and solutions.”
David Talarico
Ephesoft
“Clint Hofer has vast knowledge within the document management space, which helps him translate his clients business needs into software solutions that really work. He places customer satisfaction at the very top of his list and because of that singular commitment…If you are considering whether or not ...
John Eilers
Upland Software
“Clint Hofer has vast knowledge within the document management space, which helps him translate his clients business needs into software solutions that really work. He places customer satisfaction at the very top of his list and because of that singular commitment…If you are considering whether or not to entrust your organizations needs to Clint, I suggest you stop considering and begin working with them today. You will not regret your decision.”
John Eilers
Upland Software
“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.”
Rob Rennie
Webiplex
“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.”
Rob Rennie
Webiplex
"He’s a software marketing pro that generated millions of dollars in sales with our HubSpot solution. Not only did Clint help us with our HubSpot, but his marketing expertise allowed us to get more value from our initial HubSpot investment to drive massive growth. He’...
Derek Gerber
Explainify
"He’s a software marketing pro that generated millions of dollars in sales with our HubSpot solution. Not only did Clint help us with our HubSpot, but his marketing expertise allowed us to get more value from our initial HubSpot investment to drive massive growth. He’s a fantastic marketing partner and is always ready to pitch new ideas for continued growth!"
Derek Gerber
Explainify
Meet Our Team
John Doe
CEO & Founder
Sarah Pears
Social Media Marketing
Ann Doe
Creative Designer
Patricia Jane
Account Manager
David Lamb
CEO & Founder
Piter McCain
CEO & Founder
John Doe
CEO & Founder
Sarah Doe
CEO & Founder
Take your first step toward growth