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Case Study:
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The Client
ActivePDF is the leading global provider of server-side PDF automation tools and digital transformation solutions.
Developers, Product Managers, CIOs, and CTOs partner with ActivePDF to embed feature-rich digital transformation technologies directly into their enterprise applications that reliably scale for millions of users.
While represented amongst 40% of Fortune 500 companies, the full suite of ActivePDF technologies are currently deployed in industries such as Banking, Financial Services, Government, Healthcare, Legal, Manufacturing, Utilities, and more.
Headquartered in Laguna Niguel, California, ActivePDF is privately held and self-funded, with a global distribution network.
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Challenges
Looking to expand their marketshare, the client was focused on growing its API toolkits and SDK sales to developers. These are typically technical solutions that required multiple conversations and extended research by prospects to determine if the capabilities are the right fit.
The client partnered with Slingfly to develop a clear message aimed at developers to showcase two main aspects of their offering. First, the ease if use that the toolkits brought to market. Second, the flexibility of options developers would have at their fingertips by implementing them into existing projects.
It would take a range of marketing initiatives, including custom video marketing and campaigns for each product that were tailored to each audience. Getting the right developers to understand the potential of these products was key to the strategy.
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Results
The marketing strategy and messaging was inline with the ideal industry prospects and new leads were generated for their SDK products.
By positioning themselves and creating content that connects with developers, ActivePDF was able to translate this effort into tangible leads and sales.
Further expansion continued and ActivePDF was strategically acquired by PDFTron, a premier global provider of high-performance document processing technology.
PDFTron is headquartered in Vancouver, BC and received a $95 Million Growth Investment backed by growth equity firm Silversmith Capital Partners, who has provided additional resources for strategic acquisitions and to further accelerate R&D.
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“They’ve completely revamped our brand through amazing content creation and genuine storytelling that people love.”
DEREK GERBER
Global Marketing Director
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Does your software company need help?
Schedule a call to discuss your needs and start the journey!
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