SEO Case Study:
Ephesoft generates +130% increase in sales leads with Search Engine Optimization
Industry: SaaS, Data Capture, Automation
Location: Laguna Niguel, CA
Increase in leads from SEO efforts
Increase in organic website traffic
Improvement in keyword ranking
Ephesoft is a leader in context driven productivity solutions, and help organizations maximize productivity through contextual content acquisition and amplifying the value of enterprise data.
Customers use this innovative technology to automate any document-based business processes or task, improving accuracy, increasing efficiency and reducing costs.
Their goal is to improve enterprise productivity, which results in better customer experiences, more fulfilling corporate careers, and higher business profitability.
With an eye on growth, Ephesoft wanted to generate more leads. These prospects were from specific industries searching for technical solutions Ephesoft provided. These were existing markets, having tough competition from other software companies looking to keep marketshare.
They needed to improve their lead generation and website search engine optimization. This included developing new landing pages and optimizing existing pages to rank higher for a series of valuable keyword phrases.
Ephesoft wanted to rank for high value keywords their ideal prospects were already searching for when looking for industry specific solutions.
Ephesoft chose Slingfly as the marketing parter to improve their organic search engine optimization. This involved both keyword research to prioritize a list of high-value search terms and an SEO audit on their existing website.
It was determined that although existing pages could be optimized, additional landing pages would be required in order to rank for all of their desired keywords. This was the key to attracting leads that could from a wide range of industries in parallel.
A combination of on page and off page SEO strategies were required to overtake a long list of competitive software companies targeting the same type of prospects.
By implementing a strategic search optimization plan, Ephesoft was able to attract a record number of inbound leads. These new leads translated into substantial sales growth for their process automation software, helping them gain clients in more than 50 countries.
As they expanded to over 250 technology and channel partners worldwide, they were able to secure $15 million in Series A funding from Mercato Partners to further fuel growth.
130% Increase in leads from organic SEO
57% Increase in Webster Visitors
92% Improvement in keyword rankings
“Working with Slingfly is a great experience and they inject fresh ideas into our online marketing strategy.”
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