Do you have marketing ideas that never seem to come to fruition? Have you felt the excitement of a new strategy get stuck in the mud, simply because your team is too busy?

Getting any content created breaks down into three main steps. Most companies have expertise in a few, but not all the steps…which is why a large amount of content is never actually created.

First, there is the “Idea” or overall strategy of the content. Next, you need “Creativity” so that it hits home with your target audience. Finally, “Execution” means getting the work done and putting it all together.