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Client Success

How BCS Systems Partnered with Slingfly to craft an explainer video for their iConnect solution

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Client: BCS Systems
Industry: ERP, Automation, SaaS
Location: Houston, TX

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THE CLIENT

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BCS Systems

For over 20 years, BCS Systems has been at the forefront of working with companies to develop comprehensive workflow, document and content management solutions, and giving them the tools to maximize their return on their ECM investment.

Their flagship product, BCS iConnect, is a comprehensive enterprise content management business solution that streamlines the acquisition, federation and retrieval of unstructured content.

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CHALLENGES

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With ongoing growth, Webiplex was looking to implement marketing strategies and systems to support expansion without weighing down the sales and development teams.

This included a range of online marketing initiatives and the need to implement a CRM solution. They were faced with either hiring internal resources or looking to partner with marketing expertise within the software industry that could deliver strategy, content, and execution.

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Webiplex needed marketing strategies and systems to support expansion without weighing down their teams.

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Solution

By starting with a phased approach, existing content and advertising campaigns were enhanced to quickly deliver results.

Online marketing initiatives were launched, including a modernization of the website, which helped further deliver the right message to ideal prospects.

A calculated decision was made to continually improve marketing efforts through scheduled content creation, search engine optimization and participation in key industry trade show events.

Fine tuning ad spend and campaign messaging was essential to getting their message in front of the right audience on a nationwide scale.

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Results

Ongoing content creation and online advertising efforts continually drove new leads into the pipeline. This allowed Webiplex to track record growth and improve efficiency and visibility within the sales process.

Webiplex was recently acquired by PairSoft as part of a strategic acquisition.

Highlights include:

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“Working with Clint was a great experience, his technical background was very useful to the project…”

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Take Your First Step
Toward Growth

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Let’s collaborate on a call to see where you’re at, where you want to grow, and put a plan in place to get there.

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