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SEO Case Study

Webiplex scales software sales with 42% increase in leads from Search Engine Optimization

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Client: Webiplex
Industry: Oracle NetSuite, ECM, ERP, Processing Automation, RPA
Location: Irvine, CA

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THE CLIENT

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Webiplex

By developing fully integrated document automation solutions, Webiplex brings front end data capture technology into enterprise ERP solutions like Oracle NetSuite and Intacct. They pride themselves on providing more than just the best technical solution, but the best customer service and end-user experience.

Founded in 2008 with the vision that all document intensive busines process automation will eventually be done in the cloud, Webiplex executed on that vision with their flagship product, DocuPeak™.

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CHALLENGES

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With growth goals on the horizon, Webiplex was looking to stand above the crowd with its Oracle NetSuite integration solutions. As more competition began targeting the NetSuite community, Webiplex needed mor organic exposure to their ideal prospects searching for solutions.

They faced a growing number of software companies offering similar solutions, and needed to increase their share of voice within this specialized space. Webiplex needed an SEO partner with marketing expertise within their software industry that could deliver strategy, content, and execution.

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Webiplex needed marketing strategies and systems to support expansion without weighing down their teams.

Solution

By starting with a phased approach, existing and new content on their website was optimized in order to rank for a series of keywords being searched by their ideal prospects.

Online SEO initiatives were launched, including off page search engine strategies to help rank their webpages above the competition

A calculated decision was made to continually improve marketing efforts through scheduled content creation, search engine optimization and review sites to build trust and social proof.

Fine tuning ad spend and campaign messaging was essential to getting their message in front of the right audience on a nationwide scale.

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Results

Ongoing content creation and search opitmization efforts continually drove new leads into the pipeline. This allowed Webiplex to track record growth, improve efficiency, and visibility

This growth led to Webiplex being purchased by PairSoft as part of a strategic acquisition.

Highlights include:

[/et_pb_text][et_pb_blurb title=”21% Savings in Advertising Costs” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” _builder_version=”4.18.0″ _module_preset=”default” header_font=”Nunito|600|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.2em” custom_margin=”20px|||0px|false|false” custom_padding=”|||0px|false|false” global_colors_info=”{}”][/et_pb_blurb][et_pb_blurb title=”66% Increase in Website Traffic” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” _builder_version=”4.19.4″ _module_preset=”default” header_font=”Nunito|600|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.2em” custom_margin=”20px|||0px|false|false” custom_padding=”|||0px|false|false” global_colors_info=”{}”][/et_pb_blurb][et_pb_blurb title=”42% Increase in Sales Leads” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” _builder_version=”4.18.0″ _module_preset=”default” header_font=”Nunito|600|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.2em” custom_margin=”20px|||0px|false|false” custom_padding=”|||0px|false|false” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#f2f2f2″ global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Rob Rennie” job_title=”CEO, Webiplex” portrait_url=”https://slingfly.com/wp-content/uploads/2021/11/Rob-Rennie-headshot.png” quote_icon=”off” _builder_version=”4.18.0″ _module_preset=”default” body_font=”Nunito|600|||||||” body_font_size=”24px” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”]

“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.”

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Take Your First Step
Toward Growth

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Let’s collaborate on a call to see where you’re at, where you want to grow, and put a plan in place to get there.

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