SEO Case Study
Webiplex scales software sales with 42% increase in leads from Search Engine Optimization
Client: Webiplex
Industry: Oracle NetSuite, ECM, ERP, Processing Automation, RPA
Location: Irvine, CA
%
Savings in Advertising Costs
%
Increase in Website Traffic
%
Increase in Sales Leads
THE CLIENT
Webiplex
By developing fully integrated document automation solutions, Webiplex brings front end data capture technology into enterprise ERP solutions like Oracle NetSuite and Intacct. They pride themselves on providing more than just the best technical solution, but the best customer service and end-user experience.
Founded in 2008 with the vision that all document intensive busines process automation will eventually be done in the cloud, Webiplex executed on that vision with their flagship product, DocuPeak™.
CHALLENGES
With growth goals on the horizon, Webiplex was looking to stand above the crowd with its Oracle NetSuite integration solutions. As more competition began targeting the NetSuite community, Webiplex needed mor organic exposure to their ideal prospects searching for solutions.
They faced a growing number of software companies offering similar solutions, and needed to increase their share of voice within this specialized space. Webiplex needed an SEO partner with marketing expertise within their software industry that could deliver strategy, content, and execution.
Webiplex needed marketing strategies and systems to support expansion without weighing down their teams.
Solution
By starting with a phased approach, existing and new content on their website was optimized in order to rank for a series of keywords being searched by their ideal prospects.
Online SEO initiatives were launched, including off page search engine strategies to help rank their webpages above the competition
A calculated decision was made to continually improve marketing efforts through scheduled content creation, search engine optimization and review sites to build trust and social proof.
Fine tuning ad spend and campaign messaging was essential to getting their message in front of the right audience on a nationwide scale.
Results
Ongoing content creation and search opitmization efforts continually drove new leads into the pipeline. This allowed Webiplex to track record growth, improve efficiency, and visibility
This growth led to Webiplex being purchased by PairSoft as part of a strategic acquisition.
Highlights include:
21% Savings in Advertising Costs
66% Increase in Website Traffic
42% Increase in Sales Leads
“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.”
Take Your First Step
Toward Growth
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