The marketing strategy and messaging was inline with the ideal industry prospects and new leads were generated for their SDK products.
By positioning themselves and creating content that connects with developers, ActivePDF was able to translate this effort into tangible leads and sales.
Further expansion continued and ActivePDF was strategically acquired by PDFTron, a premier global provider of high-performance document processing technology.
PDFTron is headquartered in Vancouver, BC and received a $95 Million Growth Investment backed by growth equity firm Silversmith Capital Partners, who has provided additional resources for strategic acquisitions and to further accelerate R&D.
“They’ve completely revamped our brand through amazing content creation and genuine storytelling that people love.”
Global Marketing Director
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