Ephesoft: 130% growth in sales pipeline increase within first quarter

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New Leads
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Ephesoft intelligent document automation technology simplifies the processing of information that flows into your organization everyday. Available in the cloud or on-premises, they support a variety of use cases using advanced AI-powered OCR and machine learning  to quickly recognize and extract data from documents.

Customers use this innovative technology to automate any document-based business processes or task, improving accuracy, increasing efficiency and reducing costs.

The Challenge

Ready to scale, Ephesoft wanted to penetrate key markets for their technical solutions. These were existing markets that had tough competition from other software companies. They needed to improve their lead generation and marketing initiatives.

This process involved updating their online presence and implementing a lead generation process to attract and funnel leads to the sales team. Ephesoft wanted high quality leads from specific industries where they knew they could deliver world class solutions.

“Working with Clint and Slingfly is a great experience and they inject fresh ideas into our marketing strategy….”

Solution

By partnering with Slingfly, Ephesoft was able to dramatically improve their lead generation and marketing initiatives. This process involved updating their online presence and implementing a lead generation process to attract and funnel leads to the sales team.

Multiple lead generation campaigns were launched. This included organic search engine optimization to attract ideal prospects searching for enterprise data processing solutions. Targeted advertising campaigns also helped drive record growth by getting their name in front of the right companies at the right time.

Results

By implementing the right content creation and marketing assets, they were able to achieve a record number of leads. This translated into massive sales growth for their technology solutions and reached into more than 50 countries.

As they expanded to over 250 technology and channel partners worldwide, they were able to secure $15 million in Series A funding from Mercato Partners to further fuel growth.

Ephesoft was then part of a strategic acquisition by Kofax.

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